This is a SaaS demo video created in After Effects 2024. Inspired by the ChatGPT sites demo video.
How it was made
The key animation used in this video was speed ramps to seamlessly cut through scenes without choppy transitions. First a speed graph was used from slow to fast to slow at the end, then in the second clip, a speed graph was used from fast to slow. This was used in position keyframes, scale keyframes, and even rotation keyframes.
Speed graph comparison used for seamless cuts
Slow → Fast → Slow
Fast → Slow
The Philosophy
The key to editing is keeping the viewers hooked for the long run; make them fall in love with your editing style and visuals to the point that they actually understand what you're getting at. This doesn't just come to your hand easily, and this isn't something that can be taught but comes with years of experience.
Typography
The SF Pro Apple font (Regular) was mainly used with a mix of black and white colors.